+48 793 555 470Contact us
+48 793 555 470Contact us
Branding and brand strategy
The terms “branding” and “visual identity” are often used interchangeably, but they are not the same thing. Business owners spend a lot of time and money on a logo and never invest in building a complete brand. We do both — in the order that makes sense.
What branding is
Branding is the creation of a brand. And a brand is the sum of all the impressions a customer forms through interactions with your company and products. Each of those interactions tells a story. If a customer believes a product is new and innovative, those attributes become part of the brand — regardless of what you wrote in the brochure.
That is why a brand identity strategy matters so much for maintaining a consistent, coherent image of the company and its products. It starts with market analysis and the selection of activities that support that image.
Corporate branding
We build a consistent company image, starting with the logo design, through the website, all the way to business cards. Our designs stick in the memory because we look after every detail of how the brand is perceived.
A logo is an inseparable part of every brand and company. A good logo presents the company's profile and story clearly and legibly. We design logos from €35 excl. VAT.
Visual identity
Visual identity is the visual layer of branding — created to evoke specific feelings and experiences associated with the brand. The visual identity process covers every potential point of contact between the customer and the company, including:
A mark that identifies the company on the website, in print and on a billboard — in colour and in black and white.
Business cards, letterheads, document templates — consistent with the rest of the identity.
Brochures, mailers, leaflets and catalogues that speak the same visual language as the brand.
Banners, campaign creatives and social media graphics that follow the brand book.
Product packaging is often the customer's first physical contact with the brand — we design it as part of the whole.
Every other place the company shows itself to the customer — from signage to presentations.
Brand strategy
Brand strategy is the set of steps a company should take to build a strong and consistent identity. We work in four stages:
A full SWOT analysis of the whole company — strengths, weaknesses, opportunities and threats. A proven way for managers to understand their situation and define their goals, and the steps to reach them, more precisely.
Brand identity should help achieve those goals. If a car manufacturer is targeting a niche luxury market, its advertising must speak to that market and appear in the channels where those customers will see it.
Surveys, focus groups and one-to-one interviews help pinpoint the consumer group the brand needs to speak to.
We build a consistent perception of the company and its products instead of cramming in every possible positive trait: usability, affordability, quality, modernity, luxury, taste and class. Every brand element delivers one coherent message.
Building a brand identity is a multidisciplinary strategic effort — every element has to support the overall message and the business goals. Apple founder Steve Jobs obsessed over details as small as the shade of grey of the floor tiles in Apple stores. That level of focus isn't necessary, but the anecdote shows one thing: successful branding is the result of intense work, not chance.
Logo and brand book
A logo is a graphic element that identifies a company concisely and instantly. It visually represents a product, service, company or person in a way that is memorable and tells a short story. A good logo is part of a successful brand. It can take one of three forms:
Our designers know how important the logo is in building an identity, so they focus on five things:
We prepare simple logos for websites, large banners and billboards — in colour as well as black and white. We design marks that are consistent with the brand, help create complete branding and visual identity, and also carry out refreshes and rebrands of older brands. We favour simplicity, harmony and legibility — which is why our logos stick in the memory and stand out from the competition.
Write or call — we'll prepare a free quote or brand audit and will be happy to answer your questions.
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SEO & AI agency for e-commerce. We scale sales in Google, AI Search and marketplaces — since 2004.
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