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Growth hacking & SEO · e-commerce
A lingerie store in one of the most competitive categories in Polish e-commerce. Today: 571 keywords in TOP 3 and organic traffic worth around €33,000 a month in Google Ads terms.
the most valuable sales positions
what this traffic would cost in Google Ads
12 months · client's GA4 data
The challenge
Lingerie is a category where dozens of players — from retail chains to marketplaces — fight over every commercial keyword. The store had a broad range, but its traffic landed mostly on informational queries rather than the categories that actually make money.
What we did
Results
broad visibility across the category
the pipeline for growth into TOP 3
traffic with no ad budget
Visibility data: Semrush, Poland database, July 2026. Sales and revenue data: client's GA4.
AI Search
For 626 keywords, Google now shows an AI-generated answer (AI Overviews) — and draws on this store's content to do so. On top of that, 74 featured snippet positions. This is visibility that never shows up in a classic rank report, yet increasingly decides whether a customer reaches the store at all.

Start with an audit — we'll show you, on your own data, where the untapped potential lies.
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