Growth hacking & SEO · e-commerce

e-marilyn.pl

A lingerie store in one of the most competitive categories in Polish e-commerce. Today: 571 keywords in TOP 3 and organic traffic worth around €33,000 a month in Google Ads terms.

571 keywords in TOP 3

the most valuable sales positions

~€33,000 traffic value / month

what this traffic would cost in Google Ads

~€2M online revenue

12 months · client's GA4 data

The challenge

The starting point.

Lingerie is a category where dozens of players — from retail chains to marketplaces — fight over every commercial keyword. The store had a broad range, but its traffic landed mostly on informational queries rather than the categories that actually make money.

What we did

Work that makes business sense.

Results

Impact you can see in the numbers.

8,219 keywords in TOP 100

broad visibility across the category

1,422 keywords in positions 4–10

the pipeline for growth into TOP 3

69.4k organic visits / month

traffic with no ad budget

Visibility data: Semrush, Poland database, July 2026. Sales and revenue data: client's GA4.

AI Search

Visible where people ask AI.

For 626 keywords, Google now shows an AI-generated answer (AI Overviews) — and draws on this store's content to do so. On top of that, 74 featured snippet positions. This is visibility that never shows up in a classic rank report, yet increasingly decides whether a customer reaches the store at all.

Results board — e-marilyn.pl

Your store could be next.

Start with an audit — we'll show you, on your own data, where the untapped potential lies.

Book a consultation →
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SEO & AI agency for e-commerce. We scale sales in Google, AI Search and marketplaces — since 2004.

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