Domain migration & SEO

Mastivo

Migrating a multi-brand store from mastivo.pl to mastivo.com — the riskiest operation in SEO, carried out without losing traffic.

0 → 1,342 keywords in 5 months

visibility rebuilt after the migration

2,640 visits / month

and still trending upwards

1 keyword left on the old domain

traffic transferred in full

The challenge

The starting point.

A domain change, done badly, can wipe out years of visibility work. Mastivo was moving from mastivo.pl to mastivo.com while expanding its multi-brand range at the same time — so the migration had to happen without pausing sales.

What we did

Work that makes business sense.

Full 301 redirect mapping from the old domain to the new one
Migrated and cleaned up the category and brand structure
Monitored indexing and re-indexing after the migration (Search Console)
A network of our own topical sites supporting the store's visibility
Connected SEO with store operations (BaseLinker, a Polish order-management hub, and product feeds)

Results

Impact you can see in the numbers.

67 keywords in TOP 3

on the new domain

226 keywords in positions 4–10

the next wave of growth

46 keywords in AI Overviews

presence in AI answers

Visibility data: Semrush, Poland database, July 2026. Sales and revenue data: client's GA4.

Timeline

Rebuilding visibility month by month.

March 2026 — migration starts: 44 keywords
April 2026 — 477 keywords
May 2026 — 922 keywords
June 2026 — 1,243 keywords
July 2026 — 1,342 keywords and 2,640 visits a month

The old domain dropped to 1 keyword — proof that the traffic moved cleanly, instead of splitting across two sites competing with each other.

Your store could be next.

Start with an audit — we'll show you, on your own data, where the untapped potential lies.

Book a consultation →

SEO & AI agency for e-commerce. We scale sales in Google, AI Search and marketplaces — since 2004.

Mastivo

The starting point.

Work that makes business sense.

Impact you can see in the numbers.

Rebuilding visibility month by month.

Your store could be next.

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