Online marketing for businesses: strategy, Google Ads, social media

Every online channel in one strategy

Online marketing means using internet channels to get information about your brand, products and services in front of potential customers. In practice it is made up of many methods: email marketing, social media (e.g. Facebook), display advertising, a well-built website, SEO and search rankings.

The goal is simple: reach customers in the channels where they spend their time — reading, searching, shopping or socialising. The key advantage over traditional advertising is measurability. We see the impact of each channel and we know the route a user took to reach your site. That lets us identify the most effective activities for your business and your industry, rather than “what works for everyone in general”.

We offer professional consulting in online marketing, SEO and UX — from strategy through to ongoing optimisation.

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Google Ads campaigns (PPC)

Sponsored links on a pay-per-click basis — you pay when someone clicks the ad, not when it is merely shown. Your ad appears exactly when a customer is actively searching for your product or service.

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Social media

Social media management for businesses that want to interact with customers and drive more traffic to their website. Brand image and sales in a single channel.

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SEO and search rankings

Traffic from free search results that keeps working long after a campaign ends. The foundation of every online strategy — see our SEO services.

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Consulting

An assessment of your current activities, channel selection and an individual action plan based on analysis — online marketing, SEO, UX.

How we run Google Ads campaigns

Google Ads is a key element of any online marketing strategy. What business wouldn't want its ad shown at the exact moment a potential customer is actively looking for the product or service it offers? Google Ads lets you bid on the keywords you want to target and show your ad to the users typing those queries.

A properly configured PPC campaign can be highly profitable and deliver a significant return on investment — provided someone is actually working on it. Internet PRO never “sets and forgets” a campaign: we continuously optimise your ads so they deliver the best results for your business.

PPC strategy

For every campaign we build a PPC strategy that answers the real needs of your potential customers — not generic assumptions.

Keywords and ads

We select the best keywords and write compelling ads that connect search intent with the experience on your website.

Leads and sales

We configure the campaign for a concrete goal: generating leads and sales, not just clicks.

Continuous optimisation

We monitor results and optimise ads on an ongoing basis. A campaign nobody touches burns through budget.

Brand image that turns into sales

Online marketing also means social media — an important part of your brand image which, with a well-thought-out and planned campaign, translates into sales growth. What matters to us is the trust and satisfaction of our clients. Working with us you risk nothing: you choose and approve everything, and we agree the strategy and the actions together. We work honestly and as partners.

Social media advertising brings fast results and is currently one of the most cost-effective and precisely targeted forms of campaign. We connect your products or services with thousands of people who may be interested in them — targeting ads by area, interests and online behaviour, age groups, locations, income levels and much more.

Package details and the scope of account management are on our Social media page.

An action plan built on analysis

Online marketing consulting helps you use different internet channels to reach potential customers more precisely. It brings together the latest marketing tools, technology and trends. Each channel serves a different audience and works differently — which is exactly why we offer consulting. We help you choose the best strategy and develop an individual action plan based on prior analysis.

The main goals of our consulting work:

New opportunities — we find ways for your business to connect with existing customers and attract new ones.

Assessment of current marketing — we audit social media, SEO and email marketing and use that to build more effective methods.

Better branding — we improve your company's brand so it resonates better with potential customers.

Engagement and communication — we improve customer contact; social media campaigns spanning several platforms are a great tool for this.

Content coordination — blog, social media and other channels speak with one voice.

Campaign management — email marketing, social media and SEO run within a single strategy.

Analysis and monitoring — Google Analytics, Google Search Console, plus tracking and recording of user behaviour on your site.

Online marketing you can actually measure