SEO & AI Search glossary

What is SEO

SEO (Search Engine Optimization) is the full set of activities that make a website appear high in the free, organic search results for the phrases your customers actually use.

Why it matters

What it changes in practice

SEO is the only channel where work done once keeps working with no cost per click. In e-commerce it's usually the cheapest source of traffic over the long term — but also the slowest, because results show up in months, not days. That's why SEO isn't an alternative to ads but the foundation that lowers your customer acquisition cost over time.

What to do about it

Concrete steps

Technical: the site must be fast, indexable and correctly built
Content: categories and products must answer real queries
Architecture: the site structure leads from the general to the specific
Authority: links and mentions that build trust in the domain
Measurement: Search Console and analytics, so you know what actually works

Related terms

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What is SEO

What it changes in practice

Concrete steps

See also

Long-tail keywords

Canonical link

Sitemap (sitemap.xml)

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