SEO & AI Search glossary

Featured snippet

The highlighted answer at the very top of Google's results — a fragment of content pulled from a page and displayed above the classic results.

Why it matters

What it changes in practice

This is “position zero” — more visibility than the first organic result. You win it with content, not budget, so it's realistic even for smaller sites. Featured snippets are also one of the signals that AI-generated answers draw on.

What to do about it

Concrete steps

Pose the question as a heading and answer it in 40–60 words directly beneath it
Use lists and tables — Google readily pulls them into snippets
Target phrases where a snippet already exists: it's easier to take one over than to create one from scratch

Related terms

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Featured snippet

What it changes in practice

Concrete steps

See also

AI Mode in Google

Long-tail keywords

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