SEO & AI Search glossary

Structured data (schema.org)

Extra code (most often schema.org in JSON-LD format) that tells the search engine what the page content is: a product, a review, an article, a business or an event.

Why it matters

What it changes in practice

Without structured data the search engine has to guess from the text. With it, it understands directly that €65 is a price, 4.8 is a rating and 24 is the number of reviews — and can show that information in the results. For stores this means a higher CTR, and in the AI era it decides whether a model reads your offer correctly.

What to do about it

Concrete steps

Online store: implement the Product schema with price, availability and reviews
Service business: LocalBusiness with address, opening hours and service area
Guides and how-to content: Article and FAQPage where there genuinely are questions and answers
Always validate the result in Google's Rich Results Test

Related terms

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Structured data (schema.org)

What it changes in practice

Concrete steps

See also

AI Mode in Google

What is SEO

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