Author
witold
Google Ads vs SEO: How to Split Your Budget
One marketing budget, two channels. When to lean towards Google Ads, when to invest in SEO, and why the best model is usually both,…
7 Years in the Giants’ Shadow: The e-marilyn.pl SEO Case Study
How a small Polish lingerie store used SEO, competitor analysis, speed and mobile optimisation to outrank the biggest lingerie brands over seven years.
Content Marketing SEO: The Key to Winning Online
How to build a content marketing SEO strategy: keyword research, blog planning, valuable articles, on-page optimisation, link building, analytics and conversion.
Technical SEO 2026: 15 Problems That Kill Visibility
After 200+ technical audits, the same issues keep sinking sites: Core Web Vitals, client-side rendering, canonicals, crawl budget, hreflang. The full list.
Local SEO in Poland: Winning Every City with Omnichannel
How foreign brands with physical and online sales can dominate local search results in Polish cities: local SEO, Google Business Profile, local links, ads.
E-commerce SEO Audit: Why It Is Critical to Success
What an online store SEO audit covers: tools, technical errors, mobile, content, metadata, competitors, UX, internal links, monitoring and common pitfalls.
Traffic But No Orders? UX Analysis and Conversion for Stores
SEO is not just rankings. Why stores get traffic without sales, how UX analysis, user journeys, mobile and buying psychology fix conversion, and where…
GEO: How to Optimise Content for ChatGPT and AI Search
Generative Engine Optimization explained: how AI models pick the sources they cite, 5 GEO rules I apply for clients, and how to measure AI…
When Shared Hosting Fails: Flexible Infrastructure for Peak Season
Why a rigid hosting plan can sink your store in peak season, what flexible e-commerce infrastructure looks like, and how to choose a provider…
SEO Automation with AI: How I Saved 30 Hours a Week
Seven concrete AI automations that halved my SEO workload: content briefs, cannibalisation detection, bulk meta tags, reporting, competitor monitoring and more.
SEO Is a Marathon, Not a Sprint: Why Shortcuts End in Penalties
Why fast SEO results in e-commerce usually mean risky shortcuts, how Google's algorithm judges stores, and what a long-term SEO strategy looks like.
How to Choose an SEO Agency: 8 Criteria Before You Sign
Eight expert criteria for choosing an SEO agency: services, industry experience, methods, timelines, tools, pricing, communication and long-term fit.
Newsletter
Once a month: what actually works in SEO and AI Search.
Concrete takeaways from audits and rollouts for online stores. No spam, one-click unsubscribe.
Want results like this for your store?
Free 30-minute consultation: we will show you where your store is losing visibility in Google and AI Search.
Book a consultation →