Category
Google Ads
Google Ads and Shopping for e-commerce: campaign structure, feeds, PMax and ROAS, and how paid and organic work together.
ROAS in Shopping Campaigns: How to Measure Profitability
What ROAS actually tells you, how to calculate it, what counts as a good result, why ROAS alone is not enough, and how to…
Google Merchant Center and WooCommerce: How to Connect Them
The simplest way to connect a WooCommerce store to Google Merchant Center with an automated product feed, what to check after connecting, and common…
Google Merchant Center Errors: Why Your Offers Get Rejected
Most Merchant Center rejections come down to a handful of repeatable mistakes. Here is what triggers them and how to fix them before your…
Free Listings in Google Merchant Center: Free Traffic for Your Store
Google shows products in Shopping and Search without charging per click. Here is how free product listings work, what you need and how to…
Google Shopping vs Search Network: What’s the Difference?
Shopping shows the product, Search shows the message. When to use each Google Ads format for your store – and why combining both usually…
Product Feed Optimisation: The Cheapest Win in Shopping Ads
Better titles, complete attributes and clean images often lift Shopping results more than a bigger budget. Here is where to start with your product…
Product Feed Basics: How to Prepare It Properly
Your product feed is the heart of Shopping ads. What it must contain, why titles matter most, the common errors that get products rejected,…
Google Shopping Campaigns: How to Advertise Products That Sell
Why Shopping ads convert so well, why the feed matters more than the campaign settings, and the practical rules for running them profitably.
Google Merchant Center: How to Get Started Step by Step
What Merchant Center is, what you need before you open an account, the verification hurdle most stores hit, and how to keep your products…
The Most Common Google Ads Mistakes and How to Avoid Them
No negative keywords, ads pointing to the homepage, no conversion tracking — the Google Ads mistakes that burn budget fastest, and the habits that…
Google Ads for a Small Business Without Burning the Budget
How a small business runs Google Ads on a tight budget: go narrow and local, advertise what earns most, track calls and conversions, and…
Performance Max: What It Is and Who It Makes Sense For
How Performance Max works, which advertisers it suits, the cannibalisation risk to watch, and why you should test it on part of the budget…
Newsletter
Once a month: what actually works in SEO and AI Search.
Concrete takeaways from audits and rollouts for online stores. No spam, one-click unsubscribe.
Want results like this for your store?
Free 30-minute consultation: we will show you where your store is losing visibility in Google and AI Search.
Book a consultation →