Author
witold
How Much Do Google Ads Campaigns Cost?
Google Ads is an auction, so there is no fixed price. Here is what actually drives your cost per click, how to control budget…
SEO Audit Step by Step: A Checklist From 20 Years
The seven-part SEO audit checklist I use after 800+ audits: technical, Core Web Vitals, architecture, content intent, links, E-E-A-T and conversion.
Google Ads for Beginners: How to Start Without Burning Budget
A practical start for Google Ads beginners: pick one goal, keep targeting narrow, watch the budget from day one, and avoid the two traps…
Selling From Search: How to Grow Traffic That Converts
How to turn search into a sales channel: keyword strategy, SEO fundamentals, Google Ads, data analysis, personalisation, checkout optimisation and visual content.
AI Visibility Audit: Do ChatGPT and Gemini Know You Exist?
Before you optimise for AI search, check your starting point. A simple audit of how ChatGPT, Gemini and Perplexity describe your brand, and what…
AI and Long-Form Questions: Why They Matter for Content
People ask AI assistants in full sentences, not keywords. Here is how to build content around real customer questions and win in both AI…
Ranking in Perplexity and Gemini: New Directions for SEO
ChatGPT is not the only game in town. How Perplexity and Gemini pick their sources, what they share, and how to increase your chances…
Structured Data and AI: Why Schema Matters More Than Ever
Structured data is the translator between your site and the machine. Which schema types matter most, how to start, and how not to overdo…
Will AI Replace SEO? Not the End, a Change of Rules
Every few months someone declares SEO dead. This time AI is the culprit. What actually changes, what stays the same, and how to position…
Small Business Marketing in 2026: What Actually Works
After 20 years with small businesses, one conviction: marketing works when done in the right order. The four-stage plan, the common mistakes and my…
GA4 for SEO: How to Configure It Properly
Most businesses use 10% of GA4. The seven-step SEO configuration I use: GTM install, Search Console link, conversions, custom dimensions, reports, Looker Studio, attribution.
ChatGPT vs Claude vs Gemini: Which LLM for SEO Work?
A practical comparison from thousands of hours of real SEO work: which model to use for which task, what each one costs, and why…
Newsletter
Once a month: what actually works in SEO and AI Search.
Concrete takeaways from audits and rollouts for online stores. No spam, one-click unsubscribe.
Want results like this for your store?
Free 30-minute consultation: we will show you where your store is losing visibility in Google and AI Search.
Book a consultation →