Author
witold
Web Design for SEO: 12 Mistakes Designers Keep Making
A beautiful design is not an effective website. The 12 designer mistakes I see most often in 20 years of audits, and what they…
E-E-A-T in SEO: How to Build Authority in 2026
E-E-A-T is not a ranking factor, it is Google's quality framework. What each letter means, 10 concrete actions, YMYL, how to measure it and…
Writing Content for AI: Clear, Helpful, Quotable
Writing for AI sounds mysterious but comes down to being clear and helpful. Answer first, structure the content, back it with specifics, and add…
GEO vs SEO: What They Share and Where They Differ
Generative Engine Optimization is SEO's younger sibling. Same foundations, different prize: a citation instead of a click. Why you do not have to choose.
Google AI Overviews: How to Prepare Your Website
AI Overviews pull answers from a handful of trusted sources. Here is how to structure content so your page is one of them, without…
How to Get Your Brand into ChatGPT Answers
There is no button that puts your company into ChatGPT. There are a few things that measurably raise your odds. Here is what actually…
E-commerce SEO: The 7 Levers That Drive the Most Growth
After optimising dozens of online stores, from small boutiques to €30M+ businesses, these are the seven SEO levers with the highest ROI.
AI SEO: What It Actually Means (and What to Do Now)
Everyone talks about AI SEO and few explain it plainly. It comes down to one shift: people increasingly ask AI instead of Google. Here…
Meta Titles and Descriptions That Actually Get Clicked
Your meta title and description are a tiny advert running in Google 24/7. How to write them so people click, and the mistakes that…
SEO Copywriting with AI: An Expert’s Step-by-Step Process
Pasting a ChatGPT draft is how rankings die after Helpful Content updates. Here is the 7-step process I use to combine AI speed with…
Local SEO in Poland: How to Win the Google Maps Pack
Entering the Polish market with a physical presence? Google Maps is where local buyers decide. Here is how to win the 3-pack in Polish…
Page Speed and Google Rankings: How Much Does It Matter?
Speed is a ranking factor, but not the one you think. When it decides, what slows most sites down, and the three fixes that…
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