Start with your titles
Move the most important product features to the front of the title. Brand, product type, key parameter — these are what Google uses to match your product to a search query.
Fix your images
A clean, sharp photo on a white background wins the click. It is very often the first thing that decides whether a shopper notices your listing at all.
Complete your attributes
Colour, size, material, category — the more complete the data, the better the match. Empty fields are missed opportunities.
A quick test
Type the name of one of your products into Google and see whether it appears. If it doesn’t, start looking for the gaps in your feed.
Where the biggest gains hide
Feed optimisation is very often the cheapest way to improve the results of a Shopping campaign. Instead of raising the budget, it pays to make full use of the data you already have. In our experience, product titles are the single most critical element deciding whether a listing lands on the right queries. A well-built title containing the brand, model and the parameters that matter visibly increases the number of relevant impressions.
The next elements to improve
Once the titles are done, move on to Google product categories, attributes such as colour, size and material, and image quality. The more precise information the system has, the better it can match your products. Filling in missing attributes frequently unlocks products that previously barely showed up at all.
A practical approach
You don’t have to fix everything at once. Start with the products that generate the most traffic or carry the biggest sales potential. Regular, incremental optimisation usually beats a one-off overhaul.
FAQ
How often should I optimise the feed?
It is an ongoing process. Come back to it regularly, especially when your range changes or the season shifts.
Does feed optimisation replace campaign optimisation?
No, but it often delivers a bigger effect at a lower cost, which is why it is the right place to start.
Related reading: E-commerce SEO packages · Conversion optimisation for online stores · Integrating Allegro with Shopify
