Numbers lie less often than promises. Instead of telling you what we could do, this case study shows what we actually did for a B2B services client from Poznań – and what came of it.
The client: a B2B services company from Poznań
Client data: anonymised under a confidentiality agreement. Sector: B2B services for businesses.
Starting position (January 2025):
- Organic traffic: around 1,200 sessions per month
- Keywords in the top 10: 8
- Enquiries from Google: 2–3 per month
- Domain Rating (Ahrefs): 18
- Indexed pages: 45
Diagnosis – what was blocking growth?
My Zero Audit revealed four main obstacles.
Problem 1: Information architecture – structural chaos
The site had 45 pages with no hierarchy. The homepage was trying to rank for 20 different phrases at once. There were no pillar pages, no structured internal linking and no content clusters.
Problem 2: Content without intent
The company blog published news-style articles with no SEO strategy. Keywords were chosen intuitively, not from data. The articles did not answer any specific question potential clients were asking.
Problem 3: Technical indexing problems
The audit found duplicate pages generated by URL parameters, no canonical tags, sub-optimal meta tags, slow loading (LCP: 4.2 seconds) and no schema.org structure.
Problem 4: A weak link profile
Only 18 referring domains, most of them low quality. No links from industry sites, media or regional directories.
The strategy – an 18-month action plan
Months 1–3: Technical foundations and architecture
We fixed every technical problem. We restructured the site around five pillar pages covering the key service areas and implemented internal linking on a hub-and-spoke model. Loading time (LCP) improved from 4.2 to 1.8 seconds.
Months 4–9: The content-cluster offensive
We published 48 articles supporting the pillar pages. Every article was preceded by SERP analysis and intent mapping. The content was written by subject-matter experts working from briefs prepared by our AI pipeline.
Months 10–18: Link building and authority
An intensive link-building programme: three expert articles a month on industry portals, activity in local media (including an interview in the Poznań edition of a national daily) and mentions in industry reports. Over 18 months we built 67 new, high-quality referring domains.
Results after 18 months
- Organic traffic: from 1,200 to 5,280 sessions per month (+340%)
- Top-10 rankings: from 8 to 73 keywords (+812%)
- Top-3 rankings: 24 keywords (previously 1)
- Sales enquiries from Google: from 2–3 to 9–12 per month (+300%)
- Domain Rating: from 18 to 34
- Revenue from organic: +280% (client’s GA4 data)
What made it work?
This project shows why we start with an audit rather than a subscription. Without fixing the architecture and the technical problems, the articles would have had minimal effect. The Krobski Method is defined by its sequence – foundations first, organic growth second.
The content-cluster approach was decisive. We did not write articles for the sake of writing articles – every piece was an element of a larger strategy. It is like building a network rather than throwing individual pebbles.
Want to know your site’s potential?
Book a free consultation with Tomasz Krobski and we will check what your site could achieve.
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