What is SEO consulting and why should you start there?

Most companies walk into an SEO agency with one question: “how much is it per month?”. That is a mistake that later costs them thousands. Before you sign any retainer contract, you should know exactly what state your site is in, what growth potential it has, and what you can realistically achieve in 6–12 months.

SEO consulting is not the same as SEO. It is the diagnosis and strategy stage that should come before any long-term engagement. At Internet PRO we always start with this step — regardless of the size of the client.

What does SEO consulting cover?

  • Technical site audit — indexing, speed, Core Web Vitals, crawl errors
  • Link profile analysis — quality of incoming links, toxic links, gaps relative to competitors
  • Keyword analysis — keyword potential, difficulty, purchase intent
  • Competitor analysis — why your competitors rank higher and what you can do to overtake them
  • SEO roadmap — what to do first so that results come as quickly as possible

When is a one-off SEO audit the better choice over a retainer?

If your store or website generates no organic traffic despite having been online for months or years — start with an audit. Only after a diagnosis do you know whether the problem lies in the technical layer, the content, the links, or a flawed keyword strategy.

If you want to check whether your current SEO agency is doing its job properly — an SEO audit gives you an independent assessment and concrete points to verify.

What does the SEO consulting process look like at Internet PRO?

Our consulting process has 4 stages:

  1. Free 30-minute consultation — we talk about your business, your goals and your current SEO situation. No obligation.
  2. SEO audit — a comprehensive technical, content and link report. Turnaround: 5–7 working days.
  3. Results session — we explain every point of the audit and answer your questions. You receive a roadmap of priorities.
  4. Optional: a 12-month SEO strategy — if you want it, we prepare an action plan with KPIs and a schedule.

How much does SEO consulting cost?

The free initial consultation is available to everyone. A paid SEO audit of an online store or company website is a one-off investment that pays back many times over — because it saves you months of ineffective SEO.

Service Price
Free consultation (30 min) €0
SEO audit of a website or store from €500 (net)
SEO strategy + 12-month roadmap from €1,000 (net)
Hourly consulting €120/hour (net)

Why consulting before the engagement is the standard, not the exception

The SEO industry runs on the belief that an agency should “take the client on and deliver results”. In practice that is a model which favours the agency, not the client. Without an audit and a strategy at the start, SEO work is a shot in the dark.

Our approach is different. See how we work — our client case studies show that results come when we act on data, not intuition. Book a free SEO consultation and start with a diagnosis.


Related services: E-commerce SEO · Website SEO

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